5 Ways to Create a Successful Museum Event

The use of event planning and promotion in the field of public relations is vast and ever growing. The idea that by planning events and promoting them correctly will help gain more favorable feelings towards your organization. Have you ever been to a fun birthday party, and left feeling great feelings towards the birthday girl or boy? Or have you ever attended an exciting school event, and thought wow I sure am glad I decided to attend this school? By creating a great event you can leave a very long-lasting memory in your shareholders minds. Now is an especially crucial time to make sure your events run smoothly and are exciting, as social media presents a big challenge. Words spread like fire over the internet, and leave a long-lasting imprint, if your company has a mix up during an event social media will surely hear about it.  Being able to create an authentic event that is “Instagram worthy” is extremely hard to pull off…. but not impossible. I am here to give advice to all of you who are starting off in the field of museum public relations and want to make sure you have all the resources and ideas to create an awesome event for your museum so they can continue to do all the amazing work that is so needed. 

1.Museums are all about highlighting important information that the public should know. As a museum communicator you should utilize this knowledge to your advantage when creating your event. Know what makes your museum unique and use it to your strength. For example, do you have a unique location with an interesting history, or a one-of-a-kind artifact to display and share? Be able to communicate why your museum is important.

2.Everyone loves a fun theme - Life in adulthood is boring…. who doesn't want to dress up for an exciting theme for an event. If you're a history museum, hold a renaissance themed party with patrons dressing up in their finest regalia. If you're at an art museum- dress as your favorite artist night! It creates a fun opportunity for museum go-ers to feel more part of the museum, while also creating amazing

memories and photo opportunities. Be sure to include a photo booth, if the budget allows for it perhaps a fun professional one, but if not an armature photographer with an on theme background will work just as well. People will surely want to post their costume on their social media leading to free earned media for your event.

3.Dont underestimate a witty hashtag- In the social media age, you simply cannot put on a large event without a catchy hashtag. Many people have hashtags for events like bar mitzvahs, weddings, trips, and birthday parties. So why wouldn't your event have one too! Creating a hashtag that promotes your museum and event is vital to get the word out about your event. 

4. Know your audience- Be sure when you are creating your event you keep in mind who your audience is that you are trying to reach. If you are having an event for kids, be sure that everything is kid friendly, and something children will enjoy. If your event is for your average museum goer, be sure to look at your museums demographics to be sure the event will be pleasurable for your most loyal attendees. 

5. Have fun with it! - Lastly, just be sure to make your event memorable and exciting for all who attend. If you have fun while planning your event people will feel that energy and have fun as well. Museums foster creativity making them the perfect place to plan and host events for! 

There are endless possibilities for a museum event. Many times, there can be partnerships with other companies to uplift your events. No more than ever are museums needed and putting on a proper event helps boost engagement and museum funding. You must simply follow all the five steps I have listed above, and your event will flourish. 

 The use of event planning and promotion in the field of public relations is vast and ever growing. The idea that by planning events and promoting them correctly will help gain more favorable feelings towards your organization. Have you ever been to a fun birthday party, and left feeling great feelings towards the birthday girl or boy? Or have you ever attended an exciting school event, and thought wow I sure am glad I decided to attend this school? By creating a great event you can leave a very long-lasting memory in your shareholders minds. Now is an especially crucial time to make sure your events run smoothly and are exciting, as social media presents a big challenge. Words spread like fire over the internet, and leave a long-lasting imprint, if your company has a mix up during an event social media will surely hear about it.  Being able to create an authentic event that is “Instagram worthy” is extremely hard to pull off…. but not impossible. I am here to give advice to all of you who are starting off in the field of museum public relations and want to make sure you have all the resources and ideas to create an awesome event for your museum so they can continue to do all the amazing work that is so needed. 

1.Museums are all about highlighting important information that the public should know. As a museum communicator you should utilize this knowledge to your advantage when creating your event. Know what makes your museum unique and use it to your strength. For example, do you have a unique location with an interesting history, or a one-of-a-kind artifact to display and share? Be able to communicate why your museum is important.

2.Everyone loves a fun theme - Life in adulthood is boring…. who doesn't want to dress up for an exciting theme for an event. If you're a history museum, hold a renaissance themed party with patrons dressing up in their finest regalia. If you're at an art museum- dress as your favorite artist night! It creates a fun opportunity for museum go-ers to feel more part of the museum, while also creating amazing

memories and photo opportunities. Be sure to include a photo booth, if the budget allows for it perhaps a fun professional one, but if not an armature photographer with an on theme background will work just as well. People will surely want to post their costume on their social media leading to free earned media for your event.

3.Dont underestimate a witty hashtag- In the social media age, you simply cannot put on a large event without a catchy hashtag. Many people have hashtags for events like bar mitzvahs, weddings, trips, and birthday parties. So why wouldn't your event have one too! Creating a hashtag that promotes your museum and event is vital to get the word out about your event. 

4. Know your audience- Be sure when you are creating your event you keep in mind who your audience is that you are trying to reach. If you are having an event for kids, be sure that everything is kid friendly, and something children will enjoy. If your event is for your average museum goer, be sure to look at your museums demographics to be sure the event will be pleasurable for your most loyal attendees. 

5. Have fun with it! - Lastly, just be sure to make your event memorable and exciting for all who attend. If you have fun while planning your event people will feel that energy and have fun as well. Museums foster creativity making them the perfect place to plan and host events for! 

There are endless possibilities for a museum event. Many times, there can be partnerships with other companies to uplift your events. No more than ever are museums needed and putting on a proper event helps boost engagement and museum funding. You must simply follow all the five steps I have listed above, and your event will flourish.